Philip Kotler: Marketing

On behalf of our President and CEO, Greg Case, and our chief marketing officer, Phil Clement, it’s a real honor for Aon to be the sponsor of this event today. And for many of you, you might know that Aon is now a UK-based company, but it’s also important for you to know that the Aon Foundation, for the past 25 years, has made it a priority to support educational activities and cultural institutions like…

"Philip Kotler: Marketing"

Introduction To Marketing | Marketing 101

If you’ve ever wanted to know: What marketing is, how it works and how it applies to your business, then stick with me, because in this episode I’m going to be breaking down exactly what marketing is, how it all works and why it’s such an important, if not the most important, element to business success. Let’s get to it. Hey there my name is Adam Earhart, marketing strategist and welcome to The Marketing Show…

"Introduction To Marketing | Marketing 101"