On-Page SEO Optimization How-To

It surprises me how many people don’t realise how important on-page SEO optimization is. There are a lot of marketers who are ready, willing and able to sell you their latest, greatest, handy-dandy on-page SEO optimization tool for some amount of money. But the fact is, you don’t really need to buy anything – just use the totally free, Yoast SEO plugin. Yoast SEO can not only make sure you are optimizing correctly – it can also train you to learn how to do it correctly in just a few times around. Watch my video for full details, and to see how easy (and fun) it is:

Yoast SEO Plugin is completely free. Just click “add new” in your WordPress plugins page, and search for Yoast. It’s the first plugin that comes up.

9 thoughts on “On-Page SEO Optimization How-To

  1. Thank you for the comprehensive overview of Yoast’s WordPress SEO. I currently have All in One SEO pack on my site and am debating on making the change over to Yoast. What are your thoughts on doing that? I see that Yoast does have a migration feature to simplify the change over from AIO to Yoast.
    Thank you,
    Jim Barger

    1. Hi Jim, I dumped All in One SEO a long time ago in favor of Yoast. Also I have dumped Google XML Sitemaps plugin because Yoast covers that as well. Best, Hugh

  2. Thank you for a very helpful video Hugh. I’ve found most of this information in bits and pieces elsewhere but it was good to see it all pulled together and clearly explained in a practical and instructive way.

    I wonder if you might do something similar on adding schema mark-up to the post? Still finding this a bit of a murky area to get right (or not as the case may be!)

    Thanks again 🙂

  3. Great post Hugh!
    I think the Yoast SEO Plugin is the best ….. mant people seem to dismiss it in favour of others. It takes some time to go through all the options but there is no doubt in my mind that it does the job!

  4. You put the same keyword in the Title, the H1 Heading, the URL, the Description and the body content? Congratulations… you just over-optimized your page.

    1. Thanks Matt Cutts… lol

      Yes there is something to what you say. You have to make sure you don’t over-optimize, and a great way to do that is to make sure you are providing an article that is at least 400-500 words, and that your keyword doesn’t appear more than 2-3% of the total words in the content.

  5. The attached video is one of the best explanations on how to use the SEO by YOAST plugin to help on page SEO. I hope you’ll follow this up with more explanations of the other sections of this plugin! Great job!

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