Niche marketing is a great way to develop a solid customer base and content marketing is a very important part of it. It helps you to attract customers to your website. By using your blog, social media, and webinars your content can be distributed to your niche market audience.
But before you start posting and developing content you need ask yourself, “where do my customers spend time online and how can I reach them?” When you generate content, it is very vital to post it where it will be seen, read and shared. Find out which channels your niche marketing audience are most active on.
Marketing is all about testing and finding out which of your efforts are giving you the most ROI.
Testing your marketing efforts turn the theory into practice and helps you to gather hard facts to make decisions. Double down on what works well and improve the other parts if necessary. This is should be a continuous process.
By measuring what is working on your WordPress site and what is not will help you to spend time doing the right things that will move your business forward.
Here are some points to enhance your niche marketing efforts:
Are you sending an industry newsletter to your clients every week or month?
Collect some trending industry news and tailor them into a newsletter. This can be done very easily through simple e-newsletter. Make sure to link back to the original source!
Do you have your own LinkedIn Group?
It’s easy to create a Linkedin group that can be an online venue for professionals within your industry to share knowledge, tactics and discuss current trends. Make sure to be active within the group by sharing thoughts of your own and starting discussions on a regular basis.
Do you engage with professionals and influencers on social media?
Find thought leaders, influencers, experts and professionals within your industry and engage with them. Follow their tweets, posts, articles and share your insight – offer value through your feedbacks.
Are you active in industry forums?
Nearly every industry has forums. Capture the attention of fellow forum members by making yourself a valuable contributor and resource.
Find opportunities to speak at seminars and conferences.
Sharing and presenting your expertise and knowledge at seminars and event is an extremely valuable opportunity. As a speaker, you are in a position to make a lasting impression and provide value to conference attendees who happen to be your niche audience.