“Content creation is one of the most important
marketing tools to get found online.” – Hubspot
Publishing killer content that delivers exceptional value not only keeps your visitors happy and their minds hungry for more, if done right, it can help you generate social signals and send you more traffic when your readers find your content worthy of sharing on their social networks.
We’ve put together a collection of some powerful content creation tools, tips and resources to help you succeed with your content creation both online and offline.
1: The Power of Words
“Change Your Words, Change Your World” – United Kingdom based web designer, Purplefeather crafted this succinct video and since it was first uploaded to the web in 2010, it has received more than 24 million views, 143,000 likes and more than 8,800 comments on YouTube.
It provides you with a perfect illustration of how big of an impact the right choice of words can have on your promotions.
2: The Power of Visual Content
Using visual content is a powerful tool to reach your target audience. To convey your marketing message, the use of Infographics is particularly useful since visuals are processed 60,000 times faster in the brain than text and 40% of people will respond better to visual information, than that of plain text because 93% of all human communication is non-verbal.
Take this Market Domination Infographic below as an example; wouldn’t you rather enjoy information presented colorfully like this instead of plain black and white text?
Infographic by: Market Domination Media
Infographic Creation Tool
With Canva, you can design compelling infographics your fans will love to share.
3. The Power of Headlines
Headlines and post titles are the most important part of your article and account for up to 70% of your CTR. Why? Because the majority of people use headlines to decide whether or not to read your article. The most effective headlines evoke a powerful emotional connection to the reader.
This free Emotional Marketing Value Headline Analyzer tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.
4. The Power of Visualization
The Dropbox blog provides a plethora of examples of how to use its service and is another useful example of how impactful the power of visualization can be on your prospects.
5. The Power of Good Relationships
Zendesk’s claim to fame is: “software helps companies provide a great overall customer experience, and build customer relationships that are more meaningful, personal, and productive.” Another great tool for building long lasting good relationships with your customers, Zendesk provides a cloud-based customer support platform which allows quicker and easier interaction between businesses and customers. https://www.zendesk.com/
Tip 1: Know Your Audience
Speaking your audiences language doesn’t mean settling for vernacular that clashes with your creative phrasing. An informal, conversational approach works best when you’re creating your content with the goal of making a personal connection.
- Write in first person or second person.
- Focus on actionable content that your reader can use in their lives or jobs right away.
- Tread lightly with humor, which can fall flat for the reader.
- Don’t be too creative that a reader struggles to detect your main subject.
- Try to avoid beginning your sentences with vague words like this or that.
- Use profanity as seldom as possible because it can throw your reader off and they may wonder why the content includes those words.
- Link to other websites, newsletters, and blogs because the links to related content will provide added value to your readers and help further establish your credibility.
Here’s a Hubspot post with some quality content that relates to the above tips.
Tip 2: Provide Your Readers With Clear Call-To-Action
A simple word or phrase that can prompt someone to take the next step can mean the difference between a sale or bounce.
“A word changes the meaning, the mood, and the motivation.”
Buffer has posted a list of 189 words, including words that focus on exclusivity.
Here’s a cool Hubspot Infographic related to crafting calls-to-action:
Tip 3: Adjust The Length According To The Context
The best rule of thumb for the length of your content is to provide enough information to sufficiently cover the topic without overwhelming your reader.
Based on SEO (search engine optimization), providing more content is always better than less. Extended content can get your content ranked higher in the search results because Google and other search engines are designed to return the most relevant results.
I’m not going to try and reinvent the wheel when Andy Crestodina from Orbit Media Studios has already done an excellent job including illustrations covering this topic.
Tip 4: Make Your Content Skimmable (especially websites)
Many of your readers will skip blocks of text and skim your article. Skimming is useful when you readers survey a text to get a general idea of what it is about. While skimming readers ignore the specific details and look for the main ideas. Main ideas are usually found in the first sentences of each paragraph and in the first and last paragraphs.
Make it easy for your readers to discover the key points of your topic by providing:
- Short paragraphs
- Bolded text
- Words in color
- Bulleted lists
As a rule of thumb, it’s not necessary or practical to write long sentences in order to get your point across. Short sentences will work to your advantage. The same goes for words. For the most part, using a few short words sounds better than one long technical word and allows your text to be easily understood by the vast majority of your reader base. Here are some examples:
- Indicate (show)
- Eliminate (get rid of)
- Obtain (get)
- Utilize (use)
- Facilitate (help)
- In order to (to)
Tip 5: Understand Fair Use Law
As a content creator, you may from time to time use third party content. It’s not always enough to use quotation marks and cite the source.
Fair use depends on several factors, including whether or not your content is used for commercial purposes and its potential impact on the market value of the copyrighted material.
Fair use is a legal doctrine that promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. Section 107 of the Copyright Act provides the statutory framework for determining whether something is a fair use and identifies certain types of uses—such as criticism, comment, news reporting, teaching, scholarship, and research—as examples of activities that may qualify as fair use.
When it comes to the law, if you are not sure, it’s always best to obtain legal advice before publishing the final content.
Tip 6: Use the Hemingway App to Evaluate Sentence Structure
One of the coolest tools we’ve discovered to help you improve your writing is the Hemingway App, which provides you with immediate feedback in regard to content structure and sentence formatting. Using their website version, simply replace the default text with your own to see the magic happen.
Another Cool Free Tool:
Cliché Finder – If you are writing all day, every day, it’s natural that your words may start to sound cliché. Use this simple tool to uncover which phrases have lost their impact.
Tip 7: Create Compelling Content Using the Right Words
Although posted a few years ago, Jon Morrow’s 317 Power Words That’ll Instantly Make You a Better Writer is still useful because it includes an extensive collection of words that can make a difference in what you write.
Tip 8: Use Hubspot’s Blog Topic Generator For Inspiration
HubSpot’s Blog Topic Generator will help you get your creative juices flowing especially if you having a case of writers block. To use it, simply fill in the fields with three nouns to get blog topic ideas.
Tip 9: Evaluate the Readability of Your Work
The Readability Test Tool provides a quick and easy way to test the readability of your work.
Tip 9: Use Curation Create Great Content
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information.
Web Dimension’s Instant Content Curation Express is the only software in the world with the ultra-fast capability of lightning quick multi-media content curation across multiple sites… all in one place.
More Great Content Creation Resources
When it comes to creating great content, the best strategy is to “make your content matter” in the eyes of your readers by providing only the best useful and interesting information.
How do you succeed with content creation and what are your favorite tools and resources? We enjoy hearing your thoughts on this topic so please share your feedback by posting a comment below…