28 Powerful Content Creation Tools, Tips, and Resources

28 Powerful Content Creation Tools, Tips, and Resources

“Content creation is one of the most important
marketing tools to get found online.” – Hubspot

Publishing killer content that delivers exceptional value not only keeps your visitors happy and their minds hungry for more, if done right, it can help you generate social signals and send you more traffic when your readers find your content worthy of sharing on their social networks.

We’ve put together a collection of some powerful content creation tools, tips and resources to help you succeed with your content creation both online and offline.

1: The Power of Words

“Change Your Words, Change Your World” – United Kingdom based web designer, Purplefeather crafted this succinct video and since it was first uploaded to the web in 2010, it has received more than 24 million views, 143,000 likes and more than 8,800 comments on YouTube.

It provides you with a perfect illustration of how big of an impact the right choice of words can have on your promotions.

2: The Power of Visual Content

Using visual content is a powerful tool to reach your target audience. To convey your marketing message, the use of Infographics is particularly useful since visuals are processed 60,000 times faster in the brain than text and 40% of people will respond better to visual information, than that of plain text because 93% of all human communication is non-verbal.

Take this Market Domination Infographic below as an example; wouldn’t you rather enjoy information presented colorfully like this instead of plain black and white text?

The Power of Visual Content

Infographic by: Market Domination Media

Divider

Infographic Creation Tool

Canva makes design simple for everyone.

With Canva, you can design compelling infographics your fans will love to share.

3. The Power of Headlines

Headlines and post titles are the most important part of your article and account for up to 70% of your CTR. Why? Because the majority of people use headlines to decide whether or not to read your article. The most effective headlines evoke a powerful emotional connection to the reader.

Emotional Marketing Value Headline Analyzer

This free Emotional Marketing Value Headline Analyzer tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

4. The Power of Visualization

The Dropbox blog provides a plethora of examples of how to use its service and is another useful example of how impactful the power of visualization can be on your prospects.

Dropbox Blog

5. The Power of Good Relationships

Zendesk’s claim to fame is: “software helps companies provide a great overall customer experience, and build customer relationships that are more meaningful, personal, and productive.” Another great tool for building long lasting good relationships with your customers, Zendesk provides a cloud-based customer support platform which allows quicker and easier interaction between businesses and customers.  https://www.zendesk.com/

Zendesk

Tip 1: Know Your Audience

Speaking your audiences language doesn’t mean settling for vernacular that clashes with your creative phrasing. An informal, conversational approach works best when you’re creating your content with the goal of making a personal connection.

  • Write in first person or second person.
  • Focus on actionable content that your reader can use in their lives or jobs right away.
  • Tread lightly with humor, which can fall flat for the reader.
  • Don’t be too creative that a reader struggles to detect your main subject.
  • Try to avoid beginning your sentences with vague words like this or that.
  • Use profanity as seldom as possible because it can throw your reader off and they may wonder why the content includes those words.
  • Link to other websites, newsletters, and blogs because the links to related content will provide added value to your readers and help further establish your credibility.

Here’s a Hubspot post with some quality content that relates to the above tips.

10 Ways to Make Your Content More Fun to Read

Tip 2: Provide Your Readers With Clear Call-To-Action

A simple word or phrase that can prompt someone to take the next step can mean the difference between a sale or bounce.

“A word changes the meaning, the mood, and the motivation.”

Buffer has posted a list of 189 words, including words that focus on exclusivity.

Here’s a cool Hubspot Infographic related  to crafting calls-to-action:

Conversion Copywriting: Words & Phrases That Make People Click [Infographic]

Tip 3: Adjust The Length According To The Context

The best rule of thumb for the length of your content is to provide enough information to sufficiently cover the topic without overwhelming your reader.

Based on SEO (search engine optimization), providing more content is always better than less. Extended content can get your content ranked higher in the search results because Google and other search engines are designed to return the most relevant results.

I’m not going to try and reinvent the wheel when Andy Crestodina from Orbit Media Studios has already done an excellent job including illustrations covering this topic.

The Ideal Length for Blog Posts, Tweets, and Everything Else in Your Marketing

Related Articles:

10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online

Tip 4: Make Your Content Skimmable (especially websites)

Many of your readers will skip blocks of text and skim your article. Skimming is useful when you readers survey a text to get a general idea of what it is about. While skimming readers ignore the specific details and look for the main ideas. Main ideas are usually found in the first sentences of each paragraph and in the first and last paragraphs.

Make it easy for your readers to discover the key points of your topic by providing:

  • Short paragraphs
  • Subheads
  • Bolded text
  • Words in color
  • Bulleted lists
  • Links

As a rule of thumb, it’s not necessary or practical to write long sentences in order to get your point across. Short sentences will work to your advantage. The same goes for words. For the most part, using a few short words sounds better than one long technical word and allows your text to be easily understood by the vast majority of your reader base. Here are some examples:

  • Indicate (show)
  • Eliminate (get rid of)
  • Obtain (get)
  • Utilize (use)
  • Facilitate (help)
  • In order to (to)

Related Article:

8 Incredibly Simple Ways to Get More People to Read Your Content

Tip 5: Understand Fair Use Law

As a content creator, you may from time to time use third party content. It’s not always enough to use quotation marks and cite the source.

Fair use depends on several factors, including whether or not your content is used for commercial purposes and its potential impact on the market value of the copyrighted material.

Fair use is a legal doctrine that promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. Section 107 of the Copyright Act provides the statutory framework for determining whether something is a fair use and identifies certain types of uses—such as criticism, comment, news reporting, teaching, scholarship, and research—as examples of activities that may qualify as fair use.

When it comes to the law, if you are not sure, it’s always best to obtain legal advice before publishing the final content.

Recommended Reading:

U.S. Copyright Office – Fair Use

Fair Use Checklist

Tip 6: Use the Hemingway App to Evaluate Sentence Structure

One of the coolest tools we’ve discovered to help you improve your writing is the Hemingway App, which provides you with immediate feedback in regard to content structure and sentence formatting. Using their website version, simply replace the default text with your own to see the magic happen.

Hemingway App

Another Cool Free Tool:

Cliché Finder – If you are writing all day, every day, it’s natural that your words may start to sound cliché. Use this simple tool to uncover which phrases have lost their impact.

Tip 7: Create Compelling Content Using the Right Words

Although posted a few years ago, Jon Morrow’s 317 Power Words That’ll Instantly Make You a Better Writer is still useful because it includes an extensive collection of words that can make a difference in what you write.

317 Power Words That’ll Instantly Make You a Better Writer

Tip 8: Use Hubspot’s Blog Topic Generator For Inspiration

HubSpot’s Blog Topic Generator will help you get your creative juices flowing especially if you having a case of writers block. To use it, simply fill in the fields with three nouns to get blog topic ideas.

Blog Topic Generator

Tip 9: Evaluate the Readability of Your Work

The Readability Test Tool provides a quick and easy way to test the readability of your work.

Readability Test Tool

Tip 9: Use Curation Create Great Content

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information.

Web Dimension’s Instant Content Curation Express is the only software in the world with the ultra-fast capability of lightning quick multi-media content curation across multiple sites… all in one place.

More Great Content Creation Resources

12 of the Best Email Marketing Examples You’ve Ever Seen (And Why They’re Great)

A 61-Point Website Checklist to Avoid Pesky Content Failures

10 Ways to Write Damn Good Copy

The Advanced Content Marketing Guide

Hubspots Free Content Creation Kit 

Free Content Creation Kit

 

Final Thoughts

When it comes to creating great content, the best strategy is to “make your content matter” in the eyes of your readers by providing only the best useful and interesting information.

How do you succeed with content creation and what are your favorite tools and resources? We enjoy hearing your thoughts on this topic so please share your feedback by posting a comment below…

Save Time Managing Your Social Media

Great Way to Get Your Brand in Front of People Consistently…

I’ve been doing online marketing now for some years but it’s been only recently that I’ve really figured out some of the best ways to stay in front of my target market. Today I’m going to share one of those with you – it’s called Buffer and I think you’re really going to find this a useful tool.

BufferApp is a free tool for managing content across multiple blogs and social accounts — you can connect one profile for each social account. (So, one Twitter, one Facebook, one Google+ and one LinkedIn) plus you can also store up to 10 posts for each profile at any given time.

Buffer - A smarter way to share.

Once you have your accounts set up, you can add content anytime you want and then schedule your posts for later, and Buffer shares your content at the best possible times throughout the day so that your followers and fans see your updates more often.

As you add content, you can easily select which of your social accounts you want to post to. Post the same message to all accounts or add context by customizing each. Check out Buffer here: http://buffer.com

Buffer is also connected to a free image and meme creation tool called Pablo which lets you create images and memes and download them or schedule for later delivery via Buffer. Pablo comes with preset image sizes so you can create perfectly sized images for Twitter, Facebook, Instagram, and even Pinterest. There’s a ton of fonts to choose from too. Pablo is here: https://pablo.buffer.com/

Create your own content

Sharing cool content and pics is a great way to stay engaged with your audience.

If you have any questions, don’t hesitate to contact me through our customer service email or through this blog!

My best,
Hugh

RepWarn: Is Its Reputation Worth Warning You About?

Hello there! Today I want to talk about a new tool that’s being launched by my friend Walt Bayliss called RepWarn. It’s a pretty amazing, versatile new fully programmable alerts service that allows re-branding and reputation management for multiple clients as well as new content ideas. I’ve had a chance to try it, and I think it’s simply phenomenal. Here’s what I have to say about it:

What I didn’t mention in the video is how the alerts are sent to you continually by email as well as displayed inside the RepWarn interface and it works in real time- sends you anything it finds immediately. Truly a great way to keep tabs on ANYTHING on the internet for any purpose.

For more information about RepWarn, please go here: http://bitly.com/RepWarn

In case you purchase RepWarn through my link, I am offering a special bonus of two full fledged video training courses including “Local Lead Magician” and “Rapid Hashtag Traffic” which are premium video training series that I’ve never released before. Just contact our support desk for your bonus after purchasing.

hhitch

March 11, 2015

If you do anything with creating videos then you might want to know how to create cool, animated motion video backgrounds, and Adobe After Effects is the perfect software to do just that. In essence, all you have to do is create a new project, then a new composition, add a solid color layer, then add the animation via two plugins called Fractal Noise and CC Toner.

I have demonstrated in the following video:

I’d say the possibilities are endless… here’s another article about how to use “Fractal Noise” to create tons of amazing effects.

On-Page SEO Optimization How-To

It surprises me how many people don’t realise how important on-page SEO optimization is. There are a lot of marketers who are ready, willing and able to sell you their latest, greatest, handy-dandy on-page SEO optimization tool for some amount of money. But the fact is, you don’t really need to buy anything – just use the totally free, Yoast SEO plugin. Yoast SEO can not only make sure you are optimizing correctly – it can also train you to learn how to do it correctly in just a few times around. Watch my video for full details, and to see how easy (and fun) it is:

Yoast SEO Plugin is completely free. Just click “add new” in your WordPress plugins page, and search for Yoast. It’s the first plugin that comes up.

How to Create a Screen Shot (several options)

If you already know how to make a screen shot, then you might not need this post.

Although many of our subscribers already know how to do this, we find that some still aren’t sure how to make a screenshot, so I thought it might be appreciated if I provided this primer.

A screenshot is very important in cases where it’s difficult to adequately describe something visually, and it’s easy to express the wrong ideas. It’s true what they say – a picture is worth a thousand words :) and In this video I show you how to easily make and save a screenshot in Windows without any additional software except MS Paint.

In the second half of the video, I explain how I use Jing daily for my screenshots and markup needs. I recommend Jing, definitely!

Slight Tweak to Piwik can Provide More Accuracy

In recent days I’ve been watching my traffic stats closely on several different measurement platforms, and it really seems like Piwik has been off lately. I’ve been able to determine that indeed there is some inaccuracy and I believe it stems from the javascript element of the tracking code. Piwik provides a different tracking mechanism in the form of an image embed, a simple line of code just like any other image that you can put between the body tags of your website to get a quicker and more accurate reading, without forcing each visitor to load code into a browser and run functions. This video explains for you. Enjoy

-Hugh